Press Release June 2023

Travel Data Distribution as a Service (TDDaaS)

The travel industry is full of data providers aiming to sell their content to consumers. Consumers are inherently on the lookout for particular datasets that enrich their decision-making. For example, McKinsey needs their own risk data to inform destination decision-making. Troop, being a pivotal part of that process, aids in the distribution of the market's data more easily - therefore generating a platform for distributing travel data.

The Goal

Troop Marketplace aims to remove the hardcoded integration of external datasources into various parts of our system. This allows developers outside of Troop, those of our partners and customers, to inject their own custom datasets into the various modules of the Troop platform.

The goal here is to allow a marketplace of developers and users to become self-sufficient in delivering their desired datasets into the Troop platform, thereby allowing those users, developers, and partners to become advocates for the Troop platform in propelling their own revenue. For example, Riskline (a current partner) can develop their own Troop application and sell their data to Troop customers for consumption.

The Model

With the above users, developers, and partners promoting their own datasets to our customer base, we can engage in a typical marketplace monetization model ("App Store") where Troop bills the customer for the dataset and, in turn, agrees with a standard revenue-sharing model.

In the end, essentially, the outcome will be that the marketplace will market the Troop platform with their salesforce and develop integrations with their own resources at their own cost with the gain of generating an additional revenue stream.

Main Features

App Permissions

Distribution, privacy, and security are paramount concerns for Troop Marketplace. The platform offers both public and private app options, providing customers with ultimate control over app accessibility and the secure handling of private data. Customers can choose to keep their apps private or make them public for consumption by any Troop user.

In addition, Troop Marketplace allows the choice of specific permissions for members of an organization, a troop, users with a certain role within the organization, and specific users. Based on the role of the users within an organization, an app can be installed for the whole organization or for particular users.

API for Developers

TROOP makes available to users a GraphQL API to import data into their application.

The API requires an API key that is linked to a specific application. Owners of the application can share this API key with a software developer to make requests and populate the app by checking the official documentation.

Support for Google Sheets

Users will also be able to import data into their application from a Google Sheet, where they can add a row for every supported geographic admin level. On every row, they can specify +20 properties to be displayed on the map. With these properties, you will be able to customize the elements of your map: colors, shapes, legends, etc., as well as provide custom data for each of the rows.

Support for Countries, States, Regions, and Cities

TROOP's Marketplace applications allow you to import data for high-level geographic entities, such as countries, but also for lower-level entities such as states/regions or cities.

The GraphQL API exposes queries to get all the available entity codes to be used in the integrations and in the Google Sheets.

Ready-to-Go Apps (driven by AI)

Troop has already populated the marketplace with official applications targeting certain segments of the travel journey to assist the decision-making process. One of the exciting applications available to paid customers is AI-driven recommended restaurants and meeting places in cities to conduct your meeting.

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